employees moving away from office-centric locations as the company leaned into remote work. The trend of individuals relocating away from traditional business hubs during the pandemic is also reflected internally at Yelp, as we saw many of our U.S. Here Yelp Employees Move Away From the Office and Embrace Remote Work People Are Relocating Away From Large Coastal Cities Comparably, the states with the highest increase in their share of search locations are South Dakota (up 56%), North Dakota (up 54%), West Virginia (up 33%), Wyoming (up 31%) and Mississippi (up 29%). (down 26%), New York (down 12%), California (down 12%), Nevada (down 12%) and Oregon (down 12%). states (including Washington, D.C.) experienced a decrease in their share of search locations, most notably Washington, D.C. In analyzing search location data on Yelp for the three-year period over the course of the pandemic, Yelp's data science team found that people are leaving traditional business hubs in New York and California for states that provide a lower cost of living such as South Dakota and West Virginia.Ĭomparing 2022 to 2019, about 25% of U.S. Remote Work Prompts Cross-country Moves to Midwestern and Southern States workforce now living in almost 1,300 cities. The workplace shift prompted an unprecedented geographical spread of Yelp’s employees, with its U.S. Looking at internal employee data, Yelp also found similar patterns among its workforce, which transitioned to remote work at the onset of the pandemic. These states saw a higher average increase in new business openings across nearly all categories in 2022 compared to 2019 – driven by local and home services business openings, indicating potentially permanent moves. Yelp data also uncovers a positive economic impact for local businesses in states that had an increase in share of search locations. Findings reveal significant population migration from Western and Northeastern states to Southern and Midwestern areas. based on where user searches were concentrated in 2019 compared to 2022. Yelp analyzed the share of search locations on its platform, evaluating shifts in populations across the U.S. This transition to remote work gave employees new flexibility in deciding where they could live, enabling millions of Americans to relocate their families, which created ripple effects that have reshaped local economies across the U.S. The last three years transformed the American workplace, with the pandemic ushering in a great reshuffling as many companies turned to remote work – with some, like Yelp, making this shift permanent. I hope this helps you understand how Yelp reviews impact more than just Yelp itself, and that these tips give you some ideas on how to get more reviews.For more on the methodology for this report, click here. Download the digital toolkit – A zip file of different Yelp images you can use in marketing effort.“Find Us on Yelp” Sticker – You can request one here.“People Love Us on Yelp” Window Cling – They choose which businesses get this.While I’m skeptical as to how well this works, it certainly can’t hurt and the resources are completely free. While these don’t directly help you get reviews, the idea is that by letting more people know that you’re on Yelp, they will “organically” look you up and leave a review. Use Yelp’s Marketing Resourcesīusinesses can use several free resources to tell people they are on Yelp. Just be sure not to actually ask people to leave you a review. You could also share the actual text to your email list and link directly to the review on Yelp.
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